THE BUY
BUTTON
IS BACK.THE BUY BUTTON
IS BACK.

NOW IT BUYS GME.

PRESS RESPONSIBLY.

TRADE BUTTON.
GET GME DROPS.

Trading fees buy GME for eligible BUTTON holders.

HOW IT WORKS ↓

Independent project. Not affiliated with GameStop or Robinhood.

JAN 2021GMEBUYING RESTRICTEDRETAIL VS WALL STREETTHE BUTTON DISAPPEARS2026MARKETS GO ONCHAINTHE BUTTON COMES BACK

2021 WAS NORMAL.

The internet handled this calmly. SPOILER: IT DID NOT.

THE SETUP2019 → JAN 2021

BEFORE IT WENT
INSANE.

2019 → 2020
The internet found GME.
GameStop was already getting attention on Reddit in 2019, including in discussions about short squeezes. That attention grew through 2020.
2019 → 2020
Roaring Kitty showed his work.
Keith Gill — known online as Roaring Kitty and u/DeepFuckingValue — publicly argued that GameStop was undervalued and documented his thesis and his own position online. Congress later called him to testify as an individual investor.
DEC 31, 2020
The setup was strange.
Short interest hovered around 100% and peaked at 109.26%. It can pass 100% when the same shares are lent out more than once.
AUG 31, 2020 → JAN 11, 2021
Ryan Cohen entered.
The Chewy co-founder disclosed an investment in GameStop; the stock closed up 23.93% that day. On January 11 it was announced he would join the board.

The internet began doing math.

SOURCE: U.S. SEC STAFF REPORT · VIEW SOURCE ↗SOURCE: U.S. HOUSE HEARING RECORD · VIEW SOURCE ↗

2021
GME WENT
INSANE.
GME · JANUARY 2021PRE-SPLIT · AS STATED BY THE SEC
CHAOS.
$347.51 CLOSE · JAN 27$483.00 INTRADAY HIGH · JAN 28
SOURCE: U.S. SEC STAFF REPORT · VIEW SOURCE ↗
ON THE SQUEEZEShort sellers covering their positions likely contributed to some of the increases. SEC staff found a short squeeze did not appear to be the main driver: it was positive sentiment, not buying-to-cover, that sustained the weeks-long appreciation.
JAN 28
BUYING WAS
RESTRICTED.
ARCHIVE SOURCEOCT 18, 2021
U.S. SEC · U.S. Securities and Exchange Commission
Staff Report on Equity and Options Market Structure Conditions in Early 2021
45 PAGESCOVER DATED OCT 14, 2021RELEASED OCT 18, 2021
The regulator's own account of January 2021, including the trading restrictions of January 28.
VIEW REPORT ↗PRESS RELEASE ↗ARCHIVED COPY (PDF) ↗
ARCHIVE SOURCEPHOTO · FEB 3, 2021
Vallejo, California, February 3, 2021: six days after buying was restricted.
PHOTO: Will Buckner · CC BY 2.0 · VIA Wikimedia Commons
VIEW SOURCE ↗
MEANWHILE
THE BUY BUTTON
DISAPPEARED.
GMEJAN 28, 2021
JAN 27 CLOSE
347.51
JAN 28 HIGH
483.00
BUYING
RESTRICTED
STATUS
POSITION CLOSING ONLY
BUTTON EDITORIAL
THE BUTTON IS GONEPURCHASES TEMPORARILY LIMITED · JAN 28, 2021BUTTON EDITORIAL
ORDER TICKET
TYPEBUY
SYMBOLGME
STATUSRESTRICTED
DATEJAN 28 2021
NOTEPOSITION CLOSING ONLY
BUTTON EDITORIAL
FEB 18
CONGRESS
ENTERED THE CHAT.
ARCHIVE SOURCEFEB 18, 2021
U.S. House Committee on Financial Services
Game Stopped? Who Wins and Loses When Short Sellers, Social Media, and Retail Investors Collide
VIRTUAL HEARING · FULL COMMITTEE · 12:00 PM ETWITNESSES INCLUDED THE CEOS OF ROBINHOOD, CITADEL, MELVIN CAPITAL AND REDDIT, AND KEITH GILLTRANSCRIPT: SERIAL NO. 117-3
A congressional hearing about a video-game retailer's stock. The internet watched.
ONE OF THE WITNESSESAn individual investor: Keith Gill, known online as Roaring Kitty and u/DeepFuckingValue.
VIEW SOURCE ↗TRANSCRIPT ↗

PRIMARY SOURCES

Every date above, in the publisher's own words.

Robinhood · JAN 28, 2021An Update on Market Volatility ↗
U.S. House Committee on Financial Services · FEB 18, 2021Game Stopped? Who Wins and Loses When Short Sellers, Social Media, and Retail Investors Collide ↗TRANSCRIPT ↗
Robinhood · MAR 23, 2021When and why we restrict trading ↗
U.S. Securities and Exchange Commission · OCT 18, 2021Staff Report on Equity and Options Market Structure Conditions in Early 2021 ↗PRESS RELEASE ↗

20212026

2021

THEY TURNED OFF
THE BUY BUTTON.

OFF

GME mania.Buying restricted.Internet chaos.

2026

MARKETS WENT ONCHAIN.
THE BUTTON CAME BACK.

NOW IT BUYS GME.

THE STOCK THAT BROKE THE BUTTON
NOW GETS BOUGHT BY IT.

Five years later,
the button has tokenomics.

THE WHOLE IDEA.

01
TRADE BUTTON.
02
FEES SHOW UP.
03
FEES BUY GME.
04
GME GOES TO HOLDERS.

BUTTON FEES?
GONE.

They had a good run.

SEE THE NERD STUFF →

HOLD BUTTON.
CHECK WALLET.
WHY IS THERE
GME IN HERE?

GME DROPS START AFTER LAUNCH.

Periodic GME drops go directly to eligible BUTTON holders.

Rewards are based on how much BUTTON you held and for how long during the reward period.

WALLETRECEIVED

0x82…41+0.084 GME

0xB1…98+0.193 GME

0xA4…12+0.027 GME

NO STAKING.NO CLAIMING.NO WALLET CONNECTION.JUST HOLD THE BUTTON.

Distribution amounts and timing vary with actual creator fees and trading activity.

METHODOLOGY →

THE BUY
BUTTON
IS BACK.THE BUY BUTTON
IS BACK.

NOW IT BUYS GME.

PRESS RESPONSIBLY.

TRADE BUTTON.
GET GME DROPS.

Trading fees buy GME for eligible BUTTON holders.

HOW IT WORKS ↓

Independent project. Not affiliated with GameStop or Robinhood.

JAN 2021GMEBUYING RESTRICTEDRETAIL VS WALL STREETTHE BUTTON DISAPPEARS2026MARKETS GO ONCHAINTHE BUTTON COMES BACK

2021 WAS NORMAL.

The internet handled this calmly. SPOILER: IT DID NOT.

THE SETUP2019 → JAN 2021

BEFORE IT WENT
INSANE.

2019 → 2020
The internet found GME.
GameStop was already getting attention on Reddit in 2019, including in discussions about short squeezes. That attention grew through 2020.
2019 → 2020
Roaring Kitty showed his work.
Keith Gill — known online as Roaring Kitty and u/DeepFuckingValue — publicly argued that GameStop was undervalued and documented his thesis and his own position online. Congress later called him to testify as an individual investor.
DEC 31, 2020
The setup was strange.
Short interest hovered around 100% and peaked at 109.26%. It can pass 100% when the same shares are lent out more than once.
AUG 31, 2020 → JAN 11, 2021
Ryan Cohen entered.
The Chewy co-founder disclosed an investment in GameStop; the stock closed up 23.93% that day. On January 11 it was announced he would join the board.

The internet began doing math.

SOURCE: U.S. SEC STAFF REPORT · VIEW SOURCE ↗SOURCE: U.S. HOUSE HEARING RECORD · VIEW SOURCE ↗

2021
GME WENT
INSANE.
GME · JANUARY 2021PRE-SPLIT · AS STATED BY THE SEC
CHAOS.
$347.51 CLOSE · JAN 27$483.00 INTRADAY HIGH · JAN 28
SOURCE: U.S. SEC STAFF REPORT · VIEW SOURCE ↗
ON THE SQUEEZEShort sellers covering their positions likely contributed to some of the increases. SEC staff found a short squeeze did not appear to be the main driver: it was positive sentiment, not buying-to-cover, that sustained the weeks-long appreciation.
JAN 28
BUYING WAS
RESTRICTED.
ARCHIVE SOURCEOCT 18, 2021
U.S. SEC · U.S. Securities and Exchange Commission
Staff Report on Equity and Options Market Structure Conditions in Early 2021
45 PAGESCOVER DATED OCT 14, 2021RELEASED OCT 18, 2021
The regulator's own account of January 2021, including the trading restrictions of January 28.
VIEW REPORT ↗PRESS RELEASE ↗ARCHIVED COPY (PDF) ↗
ARCHIVE SOURCEPHOTO · FEB 3, 2021
Vallejo, California, February 3, 2021: six days after buying was restricted.
PHOTO: Will Buckner · CC BY 2.0 · VIA Wikimedia Commons
VIEW SOURCE ↗
MEANWHILE
THE BUY BUTTON
DISAPPEARED.
GMEJAN 28, 2021
JAN 27 CLOSE
347.51
JAN 28 HIGH
483.00
BUYING
RESTRICTED
STATUS
POSITION CLOSING ONLY
BUTTON EDITORIAL
THE BUTTON IS GONEPURCHASES TEMPORARILY LIMITED · JAN 28, 2021BUTTON EDITORIAL
ORDER TICKET
TYPEBUY
SYMBOLGME
STATUSRESTRICTED
DATEJAN 28 2021
NOTEPOSITION CLOSING ONLY
BUTTON EDITORIAL
FEB 18
CONGRESS
ENTERED THE CHAT.
ARCHIVE SOURCEFEB 18, 2021
U.S. House Committee on Financial Services
Game Stopped? Who Wins and Loses When Short Sellers, Social Media, and Retail Investors Collide
VIRTUAL HEARING · FULL COMMITTEE · 12:00 PM ETWITNESSES INCLUDED THE CEOS OF ROBINHOOD, CITADEL, MELVIN CAPITAL AND REDDIT, AND KEITH GILLTRANSCRIPT: SERIAL NO. 117-3
A congressional hearing about a video-game retailer's stock. The internet watched.
ONE OF THE WITNESSESAn individual investor: Keith Gill, known online as Roaring Kitty and u/DeepFuckingValue.
VIEW SOURCE ↗TRANSCRIPT ↗

PRIMARY SOURCES

Every date above, in the publisher's own words.

Robinhood · JAN 28, 2021An Update on Market Volatility ↗
U.S. House Committee on Financial Services · FEB 18, 2021Game Stopped? Who Wins and Loses When Short Sellers, Social Media, and Retail Investors Collide ↗TRANSCRIPT ↗
Robinhood · MAR 23, 2021When and why we restrict trading ↗
U.S. Securities and Exchange Commission · OCT 18, 2021Staff Report on Equity and Options Market Structure Conditions in Early 2021 ↗PRESS RELEASE ↗

20212026

2021

THEY TURNED OFF
THE BUY BUTTON.

OFF

GME mania.Buying restricted.Internet chaos.

2026

MARKETS WENT ONCHAIN.
THE BUTTON CAME BACK.

NOW IT BUYS GME.

THE STOCK THAT BROKE THE BUTTON
NOW GETS BOUGHT BY IT.

Five years later,
the button has tokenomics.

THE WHOLE IDEA.

01
TRADE BUTTON.
02
FEES SHOW UP.
03
FEES BUY GME.
04
GME GOES TO HOLDERS.

BUTTON FEES?
GONE.

They had a good run.

SEE THE NERD STUFF →

HOLD BUTTON.
CHECK WALLET.
WHY IS THERE
GME IN HERE?

GME DROPS START AFTER LAUNCH.

Periodic GME drops go directly to eligible BUTTON holders.

Rewards are based on how much BUTTON you held and for how long during the reward period.

WALLETRECEIVED

0x82…41+0.084 GME

0xB1…98+0.193 GME

0xA4…12+0.027 GME

NO STAKING.NO CLAIMING.NO WALLET CONNECTION.JUST HOLD THE BUTTON.

Distribution amounts and timing vary with actual creator fees and trading activity.

METHODOLOGY →

THE BUYBUTTONIS BACK.THE BUY BUTTONIS BACK.

HOW WE GOT HERE.

BEFORE IT WENTINSANE.

GME WENTINSANE.

BUYING WASRESTRICTED.

Staff Report on Equity and Options Market Structure Conditions in Early 2021

THE BUY BUTTONDISAPPEARED.

CONGRESSENTERED THE CHAT.

Game Stopped? Who Wins and Loses When Short Sellers, Social Media, and Retail Investors Collide

2021 TO 2026.

THEY TURNED OFFTHE BUY BUTTON.

MARKETS WENT ONCHAIN.THE BUTTON CAME BACK.

THE WHOLE IDEA.

HOLD BUTTON.CHECK WALLET.WHY IS THEREGME IN HERE?

THE BUYBUTTONIS BACK.THE BUY BUTTONIS BACK.

HOW WE GOT HERE.

BEFORE IT WENTINSANE.

GME WENTINSANE.

BUYING WASRESTRICTED.

Staff Report on Equity and Options Market Structure Conditions in Early 2021

THE BUY BUTTONDISAPPEARED.

CONGRESSENTERED THE CHAT.

Game Stopped? Who Wins and Loses When Short Sellers, Social Media, and Retail Investors Collide

2021 TO 2026.

THEY TURNED OFFTHE BUY BUTTON.

MARKETS WENT ONCHAIN.THE BUTTON CAME BACK.

THE WHOLE IDEA.

HOLD BUTTON.CHECK WALLET.WHY IS THEREGME IN HERE?

THE BUY
BUTTON
IS BACK.THE BUY BUTTON
IS BACK.

BEFORE IT WENT
INSANE.

GME WENT
INSANE.

BUYING WAS
RESTRICTED.

THE BUY BUTTON
DISAPPEARED.

CONGRESS
ENTERED THE CHAT.

THEY TURNED OFF
THE BUY BUTTON.

MARKETS WENT ONCHAIN.
THE BUTTON CAME BACK.

HOLD BUTTON.
CHECK WALLET.
WHY IS THERE
GME IN HERE?

THE BUY
BUTTON
IS BACK.THE BUY BUTTON
IS BACK.

BEFORE IT WENT
INSANE.

GME WENT
INSANE.

BUYING WAS
RESTRICTED.

THE BUY BUTTON
DISAPPEARED.

CONGRESS
ENTERED THE CHAT.

THEY TURNED OFF
THE BUY BUTTON.

MARKETS WENT ONCHAIN.
THE BUTTON CAME BACK.

HOLD BUTTON.
CHECK WALLET.
WHY IS THERE
GME IN HERE?